Google discontinues Pixel 4 smartphone 9 months after release

Sci-Tech


Google discontinues the Pixel 4 smartphone just nine months after release

  • Google has confirmed the decision the same week as it announced its Pixel 4a 
  • The high-end £669 Pixel 4 may not have a place in the current economic climate
  • The Pixel 4 smartphone is still available ‘from some partners while supplies last’ 

Google has discontinued its high-end Pixel 4 smartphone just nine months after sales kicked off in October last year.

The US tech giant, which unveiled its much anticipated budget Pixel 4a this week, quietly discontinued the flagship device.  

Both the standard £669 Pixel 4 and £829 Pixel 4 XL are being killed off by the company, as first confirmed to The Verge

With the decision, Google has set a new marker to demonstrate the incredibly short lifespan of smartphones, which usually get a year on the market at least. 

Google didn’t disclose why Pixel 4 is being discontinued so soon, although it’s likely the introduction of new budget Pixel 4a has had an influence on the decision in an uncertain financial climate, resulting from the current pandemic. 

Google’s Pixel 4 (pictured above) was unveiled in an event in New York City in October 2019

Pixel 4 may not be a viable offering during the recession, compared to the £349 Pixel 4a, which is scheduled for release in October. 

‘Google Store has sold through its inventory and completed sales of Pixel 4 [and] 4 XL,’ a Google spokesperson said. 

‘For people who are still interested in buying Pixel 4 [and] 4 XL, the product is available from some partners while supplies last. 

‘Just like all Pixel devices, Pixel 4 will continue to get software and security updates for at least three years from when the device first became available on the Google Store in the US.’

Both devices are out of stock in Google’s store in the US, the Verge reports, although some variants are still available in other regions, including the UK.   

The original Pixel, Pixel 2 and Pixel 3 were on the market for around 18 months each. 

Pixel 4, which has enjoyed just half that lifespan, is being displaced by the Pixel 5, although this device isn’t due until October at the very earliest.   

A display of the new Google Pixel 4 phones during a Google product launch event. Google didn't disclose why Pixel 4 is being discontinued so soon

A display of the new Google Pixel 4 phones during a Google product launch event. Google didn’t disclose why Pixel 4 is being discontinued so soon

After entering the smartphone market in 2010 with the Nexus brand, Google kicked off the Pixel line in 2016.

Pixel 4 started sales in October 2019, packed with radar-sensing technology that can control the device remotely using hand gestures, powerful facial recognition software and improved cameras. 

The now deceased phone featured Google’s Project Solei, a chip that powers its unique radar abilities and its hand-gesture features. 

Shortly after the Pixel 4’s release, Google had to scramble to correct its facial recognition feature that allowed the device to be unlocked while users’ eyes were closed. 

Earlier this week, Google formally unveiled its much anticipated £349 Pixel 4a smartphone after months of delays due to the coronavirus pandemic.  

Pixel 4a is only available in black and will be available for pre-order in UK, Ireland, France, Germany, Italy, Spain on September 10 and will go on sale on October 1. 

Google has also announced that there will be a 5G version of the 4a, but it will not be released alongside the regular model. 

The budget-minded Pixel 4a is coming out four months after Apple released a discount iPhone, the second generation SE, which starts at £419. 

The low price helped spur iPhone sales at a time of soaring unemployment, as the economy plunged into a deep recession. 

GOOGLE ANNOUNCES PIXEL 4A 

Google has formally unveiled its much anticipated Pixel 4a smartphone after months of delays due to the coronavirus pandemic

Google has formally unveiled its much anticipated Pixel 4a smartphone after months of delays due to the coronavirus pandemic

Google has formally unveiled its much anticipated Pixel 4a smartphone after months of delays due to the coronavirus pandemic. 

The internet has been awash with rumours and leaks about the mid-market device since Google’s I/O event was cancelled in May.  

And the device has now finally been revealed and closely resembles the majority of leaks.

It sees a return for the much-loved rear-mounted fingerprint sensor as well as an excellent and simple camera system, a stalwart of Pixel handsets. 

All this comes at a price of just £349/£349, undercutting the rival iPhone SE.

Google and Apple, two true juggernauts in mobile manufacturing, have both thrown their weight behind affordable handsets that are smaller and cheaper than their flagships while still being full of some high-end tech.

Despite experiencing difficulties due to the current global situation, the Pixel 4a strikes an excellent balance between affordability, performance and aesthetics. 

It is only available in black and will be available for pre-order in UK, Ireland, France, Germany, Italy, Spain on September 10 and will go on sale on October 1. 

Google has also announced that there will be a 5G version of the 4a, but it will not be released alongside the regular model. 

In a vague statement in a blog post, Google said: ‘This fall, we’ll have two more devices to talk about: the Pixel 4a (5G), starting at $499, and Pixel 5, both with 5G.

‘Pixel 4a (5G) and Pixel 5 will be available in the U.S., Canada, the United Kingdom, Ireland, France, Germany, Japan, Taiwan and Australia. 

‘In the coming months, we’ll share more about these devices and our approach to 5G.’

 

Advertisement





Source link

Leave a Reply

Your email address will not be published. Required fields are marked *